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PRIVACY POLICY

Last updated: 28/10/25

This Privacy Policy explains how Lil Blu Properties Ltd (trading as Lil Blu Stays) (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website, make an enquiry, stay at one of the properties we manage, or otherwise interact with our services.

 

1. Who We Are

Lil Blu Properties Ltd (T/A Lil Blu Stays)
Company Number: 15168833
ICO Registration Number: ZB734868
Email: hello@lilblustays.com

Registered Address:
C/O IWN Accountancy Limited
The Echo Building, 18 Albert Road
Bournemouth, Dorset, United Kingdom
BH1 1BZ

 

2. Data We Collect

We collect personal data in the following situations:

When you make an enquiry (owner or guest)

  • Name

  • Email address

  • Phone number

  • Property details (if you are an owner)

  • Relevant booking or stay requirements
     

When you book a stay

  • Contact details

  • Guest details (e.g., number of guests, ages of minors where required by law)

  • Payment-related data (handled securely via our payment providers)

  • ID verification (via third-party verification platforms where required)
     

When you use our website or guest/owner portals

  • IP address & browser type

  • Pages visited, actions taken, device information

  • Cookies (see section 7)

When you interact with us

  • Emails, calls, messages or customer service communications

  • Preferences, feedback, reviews

We do not knowingly collect data of children under 18 unless provided by a parent/guardian for booking purposes.

 

3. How We Use Your Data

We use your data to:

  • Respond to enquiries and provide customer support

  • Process and manage property owner onboarding

  • Manage reservations, check-ins, security deposits and guest stays

  • Provide access to guest and owner portals (e.g., SuiteOp/Uplisting)

  • Coordinate cleaners, maintenance and other operational services

  • Conduct pricing optimisation (e.g., via PriceLabs)

  • Improve website performance and user experience

  • Send marketing communications only if you have opted in

  • Comply with legal and regulatory obligations
     

We do not sell or rent your personal data.

 

4. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

  • Contract: To manage your booking or owner relationship

  • Legitimate Interests: Running and improving our business and services

  • Consent: Marketing communications and optional communications

  • Legal Obligation: Tax reporting, safety compliance, or lawful requests
     

 

5. Sharing Your Data

We may share data with:

Type of Partner

Examples / Purpose

Property Management Platforms

SuiteOp, Uplisting

Payment & Security Deposit Providers

Stripe, RentalCover / DepositGuard alternatives

Dynamic Pricing Tools

PriceLabs

Online Travel Agents (OTAs)

Airbnb, Booking.com, VRBO, Marriott Homes & Villas

Cleaners & Maintenance Contractors

To support cleaning & property upkeep

Professional Advisors

Accountants, legal advisors, insurers

Analytics & Marketing Platforms

Google Analytics, Meta Pixel (where cookies allow)

All providers process your data only on our instruction and must comply with UK GDPR.

 

6. International Transfers

Some providers (e.g., Airbnb, Google, Meta) may store data outside the UK.
Where this occurs, appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place.

 

7. Cookies & Tracking

We use cookies and similar tracking technologies to:

  • Ensure the website functions correctly

  • Understand usage and improve performance

  • Support remarketing (only with your consent)
     

You can manage cookie preferences via:

  • Your browser settings

  • Any cookie consent banner provided on our website
     

Disabling certain cookies may affect site functionality.

 

8. How We Protect Your Data

We use appropriate technical and organisational measures such as:

  • Encrypted connections (HTTPS)

  • Secure, password-protected systems

  • Restricted internal access

  • Data minimisation and retention controls
     

 

9. Data Retention

We retain personal data only as long as necessary, including:

  • Guest/booking records: typically 6 years for accounting/legal compliance

  • Enquiries: up to 12 months unless actively continued

  • Marketing data: until you unsubscribe
     

 

10. Your Rights

You have the right to:

  • Access the personal data we hold

  • Request correction or deletion (where permitted by law)

  • Withdraw consent to marketing

  • Object to or restrict processing

  • Request data portability

  • Lodge a complaint with the ICO: ico.org.uk
     

To exercise any rights, contact: hello@lilblustays.com

 

11. Links to Other Websites

Our website and guest/owner portals may contain links to third-party websites.
We are not responsible for their privacy practices.
We recommend reviewing their privacy policies.

 

12. Updates to This Policy

We may update this policy occasionally.
The most recent version will always be available on our website.

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